The SHAHIDA PARIDES® brand is a contemporary women's clothing collection. It was started by Shahida Clayton as a dream to create garments that make the wearer feel powerful, sexy, modern, chic, and comfortable.
SHAHIDA PARIDES® collection embraces modern technology yet is fiercely inspired by nature, culture, and the power of history. Founded in 2003 as a successful designer, manufacturer, and distributor for private labels of major retailers around the globe. In a matter of just a few years, Shahida's personal dream for designing her own clothing collection came to life and she launched SHAHIDA PARIDES - a glamorous resort and contemporary collection that began with her modern take on traditional kaftans, halter dresses and included her signature digital prints, bold solids, and simple chic separates. It is inspired by breathtaking creativity of other cultures, travels, and the mystical allure of nature.
SHAHIDA PARIDES has now expanded beyond iconic kaftans and signature prints to include a full ready-to-wear, red carpet, and luxury collection simply called, SHAHIDA.
SHAHIDA CLAYTON | OUR DESIGNER & CEO
Shahida, the founder and designer of SHAHIDA PARIDES, grew up in India. Her family taught her to follow her dreams - and follow them she did! Relying on her strong entrepreneurial spirit, she launched a manufacturing company. Shahida spent fifteen years successfully designing, manufacturing, and distributing private label dresses for major retailers. It was during this time in life where she met her future husband, fell in love, and moved to America and became a citizen. There she raised a family and continued to design and manufacture for retailers around the globe. In 2012, it was time for Shahida to launch her own dream. Her dream was a dream of creating clothing that strengthened women's desire to bring all their fairytales to life. It was a dream to have a collection that reinforced women's ability to walk in the world with pride and power. In a matter of just a few years, Shahida's talent and success has lead to her being featured in fashion shows around the world receiving international acclaim and now her line is placed in over 200 specialty boutiques. Her signature bright colors, custom prints and contemporary versions of the traditional kaftan and jumpsuits, thrust the wearer into fashion leadership.
Inspired by breathtaking creativity of other cultures, the mystical allure of nature and her travel experiences, Shahida delivers a simple chicness for the customers, allowing them to take on the world, to embrace their dreams, and live their own fairytale.
Celebrities, actors, and socialites have been spotted wearing Shahida Parides. Whether it's on a yacht in St Barths, at the Coachella music festival, dinner with friends, or on the red carpet, Shahida strives to design for woman who know that their lives can change at any moment and want to live as though it already has. Shahida Parides® has now expanded beyond iconic kaftans and signature prints to include a full Ready-to-Wear, Red Carpet and Luxury Collection simply called, SHAHIDA.
OUR DESIGN AESTHETIC
Shahida's design mission is to make effortless, powerful silhouettes that celebrate femininity inspired by breathtaking creativity of other cultures, the mystical allure of nature, her dreams and travels.
Shahida delivers a simple chicness for the customers, allowing them to take on the world, embrace their dreams and live their own fairytale.